I went to a business seminar a few days ago, and while I was there several people asked for my advice concerning whether or not to set up their very own server -- probably because I don't own a server and therefore have server services to sell, and therefore could be trusted to give them a fairly objective answer. Well, I was a bit nervous, and I probably didn't explain myself very well...so here it is, free of charge, for anyone who is interested. (Told in proper storytelling form per special request!)

Let's say that you don't particularly like milk, and seldom drink it. Now let's say you got up this morning and saw someone on tv eating a bowl of cereal, and that bowl of cereal really looked good, and you really wanted a bowl of cereal of your very own....but you didn't have any milk in the house. Now, as I see it, there is one of two ways to go here, depending upon your personal inclinations.

1. If you are the really adventurous sort, you can buy a cow. Now this means you will not only have to buy a cow and the necessary accouterments to maintain that cow, but depending on how much you know about cows, you'll probably also have to pay a consultant to help you buy the cow, prepare the cow's new home, and milk the cow. Now that you've done all that, then you're going to discover that you have a whole lot of extra milk on your hands, which means that you're now going to have to go into dairy farming, which means that in addition to all the other expenses you've now accrued, you're going to have to pay someone to package the milk, market the milk, and deliver the milk. Now, that you're in the dairy business, guess what, sooner or later (and probably real soon) your cow is going to dry up and become obsolete, i.e. a better, more prolific breed of cow will come along, or the market will suddenly become saturated with small dairy farmers and the bottom will drop out of your new venture, or the mega dairy farmer's will run you out of business without even stirring the dust on their assets.

2. Or you can buy a pint of milk.

And, of course, the moral of this story is ...unless you've got a real hankering to be a dairy farmer, don't buy a cow when the milk's dirt cheap!

Seriously folks, either way you get your bowl of cereal. A web server is realistically going to cost you several thousand dollars just to set up, not to mention maintenance costs; and therefore, conventional wisdom pretty much decrees that you shouldn't even consider setting up your own web server unless your current on-line costs total at least $1,000.00 per month. Or, unless you really want to try your hand at the serious business of hosting other web sites. Or, you're making so much money that you really need the tax deduction. Only you can decide how adventurous you really are...however, feel free to call me if you need any help, either being talked out of it, or talked through it.

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